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Häagen-Dazs
For Häagen-Dazs we developed a look and feel to fully leverage their brand equity, created all new product photography to deliver the appetite appeal for which Häagen-Dazs is so justly known, developed a consistent "voice" for the brand online, provided for increased support of and integration with offline marketing programs, and built it all on a new technological infrastructure designed to support anticipated evolutions in functionality for years to come.
Created in association with The Wolf Group/NY