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Technology Assessment

Many contemporary websites, created to meet traditional marketing and advertising objectives, are based on sophisticated technology that makes their creation process much more akin to traditional software development than to the more "artistic" disciplines usually associated with marketing efforts. As a result, many marketing, advertising and communications executives find themselves making critical decisions based, in part, on factors outside of their core skills and experience. This is an excerpt of a report prepared for a client who asked us to evaluate two competing technology environments for their web presence. At issue was suitability to the anticipated functional requirements of the site, impact on development costs and ongoing maintenance costs, and impact on development time, i.e. time to market.

Created in association with Viaduct/The Wolf Group

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